14 Comments
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Katie Powell's avatar

Hey Clara, I literally feel like this is the most helpful and insightful information about how to approach Instagram I’ve ever read!! Thank you so much for taking the time to write it πŸ™ really love your content, so beautifully put together and inspiring. Wishing you continued success β˜ΊοΈπŸ‘

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Anna Kohlweis / Squalloscope's avatar

the algorithm might not intentionally be working against us, but as an interdisciplinary artist who could once post her actual work and have it be seen, there hasn’t been a chance in a hot minute to get any interaction except if i include my face in the post, or if someone with huge reach reposts my work. and frankly, making my page about my face is hugely off-putting to many professionals in the art field who want to work with artists, not influencers. it’s been a huge struggle reaching beyond my core group of die-hard fans, and most of the time even with them, just 10% of them seem to be shown what i put out there.

argh. well, end of rant. i gotta go touch some grass (literally).

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Clara Infante's avatar

Unfortunately, these platforms have to change in order to keep up with competitors, it’s just the name of the game. I understand your frustration as I’ve heard it from so many photographer friends whose reach has plummeted. I wonder if there’s a way for you to find a compromise between doing the thing that literally makes you crawl out of your skin, and just straight posting your work. There’s gotta be something you haven’t thought of, I think maybe you could just spend some time collecting posts of other artists that are performing well and that you don’t hate. Might help inspire some ideas on what type of content to make β€οΈπŸ«‚ hang in there!

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Rise&Render by Jess Gibson's avatar

Hey Clara! Thanks for the breakdown, I found it really helpful. I’m a long time IG follower, I really haven’t found your latest posts cringe at all. If anything I get to see you more now (yay!) and I feel like I have a larger view into your life (I’m just trying to describe a feeling, I know there is so much more to you) but it feels fuller in a nice way. πŸ’– congrats on the larger audience and more financial sales, well deserved.

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Clara Infante's avatar

Thank you so much Jess!! Really appreciate the positive feedback, I’m glad what I’m doing is something you enjoy seeing. When you’re so close to your own work, it’s hard to know what the response will be

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Made by Me, Worn by Me's avatar

This was SUPER helpful 🀎🀎🀎

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Lyca Dominguez's avatar

Such genuine and raw content. Thanks for sharing!

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Hannah's avatar

Super interesting thanks so much for the time and effort to share ❀️

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The Long Road's avatar

Thanks Clara❀️

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CAMILLE MENDOZA's avatar

Clara, I’ve been a longtime Instagram follower, so I’m delighted to run into your work here! I think it’s wonderful to be able to see different sides of you, your style and your work. Loving the evolutionβ€”keep going!

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Clara Infante's avatar

Thank you so much Camille β€οΈπŸ«‚

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Kristy Bishop's avatar

What software do you edit reels on? Do you edit on your computer first? Thanks!

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Clara Infante's avatar

Hi Kristy! I import my footage onto my computer and clip the videos into smaller clips using QuickTime (which is my default video player on Mac) and then airdrop the smaller clips onto my phone and use CapCut to edit. Instagram is meant to be releasing Edits, a new app for editing videos, this month and it’s meant to be really good!

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Kristy Bishop's avatar

Thanks for the quick response, that’s super helpful. I’ve used CapCut before so I’ll stick with that

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